Sabine Einwiller

Sabine Einwiller

Universität Wien - Vienna / Austria
Others
AD Scientific Index ID: 1406579
University of Vienna
person_outline Sabine Einwiller's MOST POPULAR ARTICLES
1-) Towards an integrated approach to corporate branding-Findings from an empirical studyS Einwiller, M WillCorporate Communications: An International Journal 7 (2), 100-109, 2002411*2002
2-) Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companiesSA Einwiller, S SteilenPublic Relations Review, 20144082014
3-) Enough is enough! When identification no longer prevents negative corporate associationsSA Einwiller, A Fedorikhin, AR Johnson, MA KaminsJournal of the Academy of Marketing Science 34, 185-194, 20064032006
4-) User generated content presenting brands on social media increases young adults’ purchase intentionM Mayrhofer, J Matthes, S Einwiller, B NadererInternational Journal of Advertising 39 (1), 166-186, 20202892020
5-) Under What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for OrientationSA Einwiller, CE Carroll, K KornCorporate Reputation Review 12 (4), 299-315, 20102802010