Sabine Kuester

Sabine Kuester

Universität Mannheim - Mannheim / Germany
Business & Management / Marketing
AD Scientific Index ID: 1785761
University of Mannheim
person_outline Sabine Kuester's MOST POPULAR ARTICLES
1-) Marketing managementC Homburg, S Kuester, H KrohmerMcGraw-Hill Higher Education, 20094092009
2-) Retaliatory behavior to new product entryS Kuester, C Homburg, TS RobertsonJournal of Marketing 63 (4), 90-106, 19992171999
3-) Get the show on the road: Go-to-market strategies for e-innovations of start-upsS Kuester, E Konya-Baumbach, MC SchuhmacherJournal of Business Research 83, 65-81, 20181812018
4-) Determinants of customer benefits in business-to-business markets: a cross-cultural comparisonC Homburg, S Kuester, N Beutin, A MenonJournal of International Marketing 13 (3), 1-31, 20051752005
5-) Entry strategy for radical product innovations: A conceptual model and propositional inventoryE Montaguti, S Kuester, TS RobertsonInternational Journal of Research in Marketing 19 (1), 21-42, 20021462002