Saeid Vafainia

Saeid Vafainia

ESCP Business School - Paris / France
Business & Management / Marketing
AD Scientific Index ID: 5218553
person_outline Saeid Vafainia's MOST POPULAR ARTICLES
1-) Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness Journal of Interactive Marketing 45, 62-80, 2019
2-) Marketing in Post COVID-19 Era: A Guide for Marketing Managers https://academ.escpeurope.eu/pub/IP%202020-07-EN.pdf, 2020
3-) Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristicsS Vafainia, E Breugelmans, THA BijmoltMarketing Letters 32 (4), 455-476, 202112021
4-) Decision support system development for store flyer space allocation: Leveraging own-and cross-category sales effectsS Vafainia, RP Rooderkerk, E Breugelmans, THA BijmoltInternational Journal of Research in Marketing, 20242024
5-) Do store flyers trigger cross-category sales? The moderating role of categories’ relatednessS Vafainia, E Breugelmans, T BijmoltProceedings of the European Marketing Academy 49, 20202020