Safae Ait Hamou

Safae Ait Hamou

Hohai University - Nanjing / China
Business & Management / Marketing
AD Scientific Index ID: 5162552
河海大学
person_outline Safae Ait Hamou's MOST POPULAR ARTICLES
1-) Consumer purchasing behaviour towards strategic innovation management practices in Morocco during COVID-19 health crisisS Zaoui, SA Hamou-ou-Brahim, H Zhou, A Omrane, D HuangFIIB Business Review 10 (2), 158-171, 2021252021
2-) The influence of product color displayed on online advertisements and consumer personality on purchase intention: The moderating role of age and genderSA Hamou-ou-Brahim, S Zaoui, H Zhou, D Huang2022
3-) The Impact of Digital Marketing and Customization on Service Innovation: Case of Moroccan Healthcare Services Companies during COVID-19S Zaoui, H Zhou, SA Hamou-ou-Brahim, D Huang2021
4-) AIS Electronic Library (AISeL)EY Li, X Li2020