Saikat Banerjee

Saikat Banerjee

Indian Institute of Foreign Trade - New Delhi / India
Business & Management / Marketing
AD Scientific Index ID: 4361171
भारतीय विदेश व्यापार संस्थान
person_outline Saikat Banerjee's MOST POPULAR ARTICLES
1-) CARE‐ing strategy for integration of brand identity with brand imageD Roy, S BanerjeeInternational journal of commerce and management, 20072282007
2-) Dimensions of Indian culture, core cultural values and marketing implications: An analysisS BanerjeeCross Cultural Management: An International Journal, 20081962008
3-) Influence of consumer personality, brand personality, and corporate personality on brand preference: An empirical investigation of interaction effectS BanerjeeAsia Pacific Journal of Marketing and Logistics, 20161322016
4-) IDENTIFICATION AND MEASUREMENT OF BRAND IDENTITY AND IMAGE GAP: A QUANTITATIVE APPROACHD Roy, S BanerjeeJournal of Product & Brand Management 23 (3), 207-219, 20141392014
5-) Strategic brand-culture fit: A conceptual framework for brand managementS BanerjeeJournal of Brand Management 15, 312-321, 20081232008