Saima Munawar

Usman Institute of Technology Hamdard University - Karachi / Pakistan

Business & Management / Marketing

AD Scientific Index ID: 5003588

انش کدہَ عثمان برائے تدریسِ فنونِ تیکنیکی

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Saima Munawar's MOST POPULAR ARTICLES

1-) The effect of fear-of-missing-out (fomo) on hedonic services purchase in collectivist and restrained society: A moderated-mediated modelS Munawar, A Bashir, SM Fahim, A Rehman, B MukhtarAcademy of Strategic Management Journal 20, 1-20, 202152021

2-) Skipping the skippable: An empirical study with out-of-sample predictive relevanceS Munawar, FS Muhammad, SS Ahmed, S Farooq, A RehmanJ. Community Psychol 50, 742-759, 202262022

3-) Impact of eWOM credibility on purchase intention mediated by eWOM adoptionS Munawar, N Ahmad, QMM AbroKASBIT Business Journal 14 (2), 84-99, 202162021

4-) Take it on the Chin! Advertising Acceptance on Mobile Platforms-A Review of LiteratureS Munawar, AM Qureshi, FS MuhammadMarket Forces 17 (1), 121-162, 202252022

5-) Impact of brand equity on purchase intention through brand preference: macro and micro perspective from online fast food industry of PakistanM Hasan, N Saeed, S Munawar, S Hussain, H Afzal, Q SaleemIlkogretim Online-Elementary Education Online 19 (4), 4458-4471, 202052020

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