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Salah S Hassan
George Washington University - Washington / United States
Business & Management / Strategic Management
AD Scientific Index ID: 1329070
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Salah S Hassan's MOST POPULAR ARTICLES
1-)
Determinants of market competitiveness in an environmentally sustainable tourism industrySS HassanJournal of travel research 38 (3), 239-245, 200017652000
2-)
Customer and non‐customer perspectives for examining corporate reputationHM Shamma, SS HassanJournal of Product & Brand Management, 20092292009
3-)
Linking customer‐based brand equity with brand market performance: a managerial approachAH Tolba, SS HassanJournal of Product & Brand Management 18 (5), 356-366, 20091822009
4-)
Understanding the new bases for global market segmentationSS Hassan, S Craft, W KortamJournal of Consumer Marketing 20 (5), 446-462, 20031892003
5-)
Identification of global consumer segments: a behavioral frameworkSS Hassan, LP KatsanisJournal of International Consumer Marketing 3 (2), 11-28, 19911841991
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