Salma Akter|https://fbe.ewubd.edu/business-administration/faculty-view/drsalma

Salma Akter|https://fbe.ewubd.edu/business-administration/faculty-view/drsalma

East West University Bangladesh - Dhaka / Bangladesh
Social Sciences / Tourism & Hospitality
AD Scientific Index ID: 4935054
ইস্টওয়েস্ট বিশ্ববিদ্যালয়
person_outline Salma Akter|https://fbe.ewubd.edu/business-administration/faculty-view/drsalma's MOST POPULAR ARTICLES
1-) Changes in Consumer Purchasing Behavior Due to COVID- 19 Pandemic.S Akter, T Ashrafi, V WaligoJournal of Marketing and Consumer Research. 77 (3), 33-46, 2021102021
2-) The Role of Children in The Family Buying Process: A Comparative Analysis between The British Bangladeshi and Bangladeshi Families.S AkterPublished Ph.D. Thesis. School of Management, Cardiff Metropolitan University., 20174*2017
3-) THE HIDDEN KEYS TO CUSTOMER SATISFACTION IN THE BOOMING CLOUD KITCHEN INDUSTRY OF BANGLADESH.A Rahaman, S Akter, T AshrafiJournal of Quantitative Methods for Economics and Business Administration …, 20252025
4-) Why do students use ChatGPT? Answering through a triangulation approach.MAH Ahnaf Chowdhury Niloy, Md Ashraful Bari, Jakia Sultana , Rup Chowdhury ...Computers & Education: Artificial Intelligence. Q1 6 (1), https://doi.org/10 …, 20242024
5-) Hooked by Curiosity: The Zeigarnik Effect Amplifying Customer Loyalty and Brand Advocacy through Thumb Stopper Advertisements.S Akter, NMK Arko, A TajTurkish Journal of Marketing, 20242024