Saloni Diwan

Saloni Diwan

Kurukshetra University - Kurukshetra / India
Others
AD Scientific Index ID: 5594007
कुरुक्षेत्र विश्वविद्यालय
person_outline Saloni Diwan's MOST POPULAR ARTICLES
1-) Development of an empirical framework of customer loyalty in the mobile telecommunications sectorR Saroha, SP DiwanJournal of Strategic Marketing 28 (8), 659-680, 2020332020
2-) Development of empirically based customer-derived positioning typology in the automobile industrySP Diwan, BS BodlaJournal of Strategic Marketing 19 (6), 531-550, 2011332011
3-) Modelling customer satisfaction and customer loyalty in the frame of telecommunications industry: a reviewR Saroha, SP DiwanEuroMed Journal of Management 2 (1), 15-37, 2017102017
4-) Brand Positioning: The unbeatable weapon in present marketing scenarioSP Diwan, MK JainIndian Journal of Marketing 39 (4), 9-13, 2009102009
5-) Children influence on family purchase decisions across product categoriesC Arora, SP DiwanSN Business & Economics 2 (7), 67, 202282022