Salvador Ruiz De Maya

Salvador Ruiz De Maya

Universidad de Murcia - Murcia / Spain
Business & Management / Marketing
AD Scientific Index ID: 4336762
University of Murcia
person_outline Salvador Ruiz De Maya's MOST POPULAR ARTICLES
1-) The role of identity salience in the effects of corporate social responsibility on consumer behaviorL Marin, S Ruiz, A RubioJournal of business ethics 84 (1), 65-78, 20099782009
2-) “I need you too!” Corporate identity attractiveness for consumers and the role of social responsibilityL Marin, S RuizJournal of business ethics 71 (3), 245-260, 20077972007
3-) Effects of interactivity in a web site: The moderating effect of need for cognitionM Sicilia, S Ruiz, JL MunueraJournal of advertising 34 (3), 31-44, 20055772005
4-) Relationship outcomes of perceived ethical sales behavior: the customer\'s perspectiveS Román, S RuizJournal of business research 58 (4), 439-445, 20054762005
5-) The impact of cognitive and/or affective processing styles on consumer response to advertising appealsS Ruiz, M SiciliaJournal of business Research 57 (6), 657-664, 20043392004