Samar Rahi

Samar Rahi

University of the Punjab - Lahore / Pakistan
Economics & Econometrics / Banking and Insurance
AD Scientific Index ID: 4352569
جامعہ پنجاب
person_outline Samar Rahi's MOST POPULAR ARTICLES
1-) Research Design and Methods: A Systematic Review of Research Paradigms, Sampling Issues and Instruments Development International Journal of Economics & Management Sciences 6 (2), 2017
2-) Integration of UTAUT model in internet banking adoption context: The mediating role of performance expectancy and effort expectancy Journal of Research in Interactive Marketing 13 (3), 411-435, 2019
3-) Investigating the role of unified theory of acceptance and use of technology (UTAUT) in internet banking adoption context Management Science Letters 8 (3), 173-186, 2018
4-) Extension of technology continuance theory (TCT) with task technology fit (TTF) in the context of Internet banking user continuance intention International Journal of Quality & Reliability Management 38 (4), 986-1004, 2021
5-) Factors propelling the adoption of internet banking: the role of E-Customer service, Website design, brand image and customer satisfaction International journal of Business Information System 33 (4), 2020