Sami Alsmadi

Sami Alsmadi

Yarmouk University - Irbid / Jordan
Business & Management / Marketing
AD Scientific Index ID: 405072
جامعة اليرموك
person_outline Sami Alsmadi's MOST POPULAR ARTICLES
1-) Green marketing and the concern over the environment: measuring environmental consciousness of Jordanian consumersS AlsmadiJournal of Promotion Management 13 (3-4), 339-361, 20072232007
2-) Kaizen strategy and the drive for competitiveness: challenges and opportunitiesS Al SmadiCompetitiveness Review: An International Business Journal 19 (3), 203-211, 20091822009
3-) The Power of Celebrity Endorsement in Brand Choice Behavior: An Empirical Study of Consumer Attitudes.S AlsmadiJournal of Accounting, Business & Management 13, 20061822006
4-) Marketing research ethics: researcher’s obligations toward human subjectsS AlsmadiJournal of Academic Ethics 6, 153-160, 2008472008
5-) Consumer attitudes towards online shopping in Jordan: Opportunities and challengesS AlsmadiThe 1st Marketing Conference, UAE, 2002342002