Samson Mekonnen Hailu

Samson Mekonnen Hailu

Addis Ababa University - Addis Ababa / Ethiopia
Business & Management / Marketing
AD Scientific Index ID: 5735198
አዲስ አበባ ዩኒቨርሲቲ
person_outline Samson Mekonnen Hailu's MOST POPULAR ARTICLES
1-) Public relations in corporate reputation management: A case of Ethiopian Broadcasting Corporation Journal of Media and Communication Studies 10 (9), 113-117, 2018
2-) Alternative voices from London: Women and the Abyssinian war in Sylvia Pankhurst’s internationalist weekly New times and Ethiopia news Cogent Arts & Humanities 10 (1), 2222453, 2023
3-) Brand contact integration in the Ethiopian beer market: An internal IMC view of the market interface Communicare: Journal for Communication Sciences in Southern Africa 41 (1), 25-34, 2022
4-) Connectivity: A Prism for the Identification of IMC Constructs in the Ethiopian Beer MarketS Mekonnen, G AngelopuloThe Retail and Marketing Review 17 (1), 43-55, 20212021
5-) Evidence of Brand Contact in the Ethiopian Beer Market: a Nordic School Perspective of Strategic Integrated Marketing CommunicationSM Hailu2020