Samy Saab

Samy Saab

Freie Universität Berlin - Berlin / Germany
Business & Management / Marketing
AD Scientific Index ID: 1757552
Free University of Berlin
person_outline Samy Saab's MOST POPULAR ARTICLES
1-) Implementation of Key Account Management: Who, why, and how?: An exploratory study on the current implementation of Key Account Management programsS Wengler, M Ehret, S SaabIndustrial Marketing Management 35 (1), 103-112, 20061742006
2-) The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differencesI Geiger, A Durand, S Saab, M Kleinaltenkamp, R Baxter, Y LeeIndustrial Marketing Management 41 (1), 82-93, 20121502012
3-) Technischer VertriebM Kleinaltenkamp, S SaabSpringer, 20091342009
4-) Commitment in Geschäftsbeziehungen: Konzeptualisierung und Operationalisierung für das Business-to-Business-MarketingS SaabSpringer-Verlag, 2007702007
5-) Einführung in das Business-to-Business-MarketingM KleinaltenkampTechnischer Vertrieb: Grundlagen, 135-192, 1995361995