Sang Yong Bok

Sang Yong Bok

West Chester University of Pennsylvania - West Chester / United States
Business & Management / Marketing
AD Scientific Index ID: 5215869
person_outline Sang Yong Bok's MOST POPULAR ARTICLES
1-) The effect of emotional certainty on attitudes in advertisingSY Bok, DW MinAsia Marketing Journal 14 (4), 57-75, 201372013
2-) The Effect of Emotional Certainty on Attitudes in AdvertisingSY Bok, DW MinKorea Marketing Management Association, 201272012
3-) Indirect, so it is persuasive. But not for me: the role of metaphoric thinking tendencySY Bok, J YeoInternational Journal of Advertising 38 (4), 544-562, 201942019
4-) Emotional Labor and Stress Resilience: Construal Level Theory ApproachSY Bok, J YeoJournal of Organizational Psychology 22 (2), 73-86, 20222022
5-) The Effect of Utilitarian and Hedonic Benefits on Willingness to WaitJ Rim, SY Bok, JS YeoKorea Marketing Management Association, 20182018