Sanjay Putrevu

Sanjay Putrevu

Cleveland State University - Cleveland / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 881989
person_outline Sanjay Putrevu's MOST POPULAR ARTICLES
1-) Comparative and noncomparative advertising: Attitudinal effects under cognitive and affective involvement conditionsS Putrevu, KR LordJournal of advertising 23 (2), 77-91, 19948921994
2-) Exploring the origins and information processing differences between men and women: Implications for advertisersS PutrevuAcademy of marketing science review 10 (1), 1-14, 20015012001
3-) A proposed model of online consumer behavior: Assessing the role of genderMO Richard, JC Chebat, Z Yang, S PutrevuJournal of Business research 63 (9-10), 926-934, 20103802010
4-) The effects of counterfeiting on consumer searchJW Gentry, S Putrevu, CJ ShultzJournal of Consumer Behaviour: An International Research Review 5 (3), 245-256, 20064002006
5-) How now Ralph Lauren? The separation of brand and product in a counterfeit culture.JW Gentry, S Putrevu, C Shultz II, S CommuriAdvances in consumer research 28 (1), 20013782001