Sanjay Sood

Sanjay Sood

University of California Los Angeles - Los Angeles / United States
Business & Management / Marketing
AD Scientific Index ID: 1768273
University of California
person_outline Sanjay Sood's MOST POPULAR ARTICLES
1-) The ownership effect in consumer responses to brand line stretchesA Kirmani, S Sood, S BridgesJournal of Marketing 63 (1), 88-101, 19996311999
2-) Communication strategies for brand extensions: Enhancing perceived fit by establishing explanatory linksS Bridges, KL Keller, S SoodJournal of advertising 29 (4), 1-11, 20005092000
3-) Subjective knowledge in consumer financial decisionsL Hadar, S Sood, CR FoxJournal of Marketing Research 50 (3), 303-316, 20133242013
4-) Self-affirmation through the choice of highly aesthetic productsC Townsend, S SoodJournal of Consumer Research 39 (2), 415-428, 20123022012
5-) Brand equity dilutionKL Keller, S SoodMIT Sloan Management Review, 20032842003