Sanjeev Prashar

Sanjeev Prashar

Indian Institute of Management Raipur - Raipur / India
Business & Management / Marketing
AD Scientific Index ID: 480081
भारतीय प्रबंधन संस्थान रायपुर
person_outline Sanjeev Prashar's MOST POPULAR ARTICLES
1-) The influence of online shopping values and web atmospheric cues on e-loyalty: Mediating role of e-satisfactionST Vijay, S Prashar, V SahayJournal of theoretical and applied electronic commerce research 14 (1), 1-15, 20191712019
2-) Effects of online shopping values and website cues on purchase behaviour: A study using S–O–R frameworkS Prashar, T Sai Vijay, C ParsadVikalpa 42 (1), 1-18, 20171662017
3-) An examination of the role of review valence and review source in varying consumption contexts on purchase decisionSV Tata, S Prashar, S GuptaJournal of Retailing and Consumer Services 52, 101734, 20201022020
4-) Anatomy of shopping experience for malls in Mumbai: A confirmatory factor analysis approachH Singh, S PrasharJournal of Retailing and Consumer Services 21 (2), 220-228, 20141082014
5-) Determinants of international marketing strategy for emerging market multinationalsS Rana, S Prashar, MK Barai, ABA HamidInternational Journal of Emerging Markets 16 (2), 154-178, 20211052021