Sanjeev Tripathi

Sanjeev Tripathi

Indian Institute of Management Ahmedabad - Ahmedabad / India
Business & Management / Marketing
AD Scientific Index ID: 5218916
भारतीय प्रबंधन संस्थान अहमदाबाद
person_outline Sanjeev Tripathi's MOST POPULAR ARTICLES
1-) RentYourFashion. Com (A)S Tripathi, R AgrawalIndian Institute of Management Ahmedabad, 1-7, 2015
2-) Choice of a retail store and retail store format: a hierarchical logit modelS Tripathi, PK SinhaIndian Institute of Management, Ahmedabad, 2008
3-) When less is better than more: Just-below discount in tensile price promotions,Journal of retailing and consumer services 31, 93-102, 2016 -
4-) When consumers tune out advertising messages: development and validation of a scale to measure advertising disengagementS Tripathi, V Jain, J Pandey, A Merchant, A AmbikaJournal of Advertising Research 62 (1), 3-17, 2022
5-) Family and store choice-a conceptual frameworkS Tripathi, PK Sinha