Sanjeev Tripathi

Indian Institute of Management Ahmedabad - Ahmedabad / India

Business & Management / Marketing

AD Scientific Index ID: 5218916

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Sanjeev Tripathi's MOST POPULAR ARTICLES

1-) RentYourFashion. Com (A)S Tripathi, R AgrawalIndian Institute of Management Ahmedabad, 1-7, 2015

2-) Choice of a retail store and retail store format: a hierarchical logit modelS Tripathi, PK SinhaIndian Institute of Management, Ahmedabad, 2008

3-) When less is better than more: Just-below discount in tensile price promotions,Journal of retailing and consumer services 31, 93-102, 2016 -

4-) When consumers tune out advertising messages: development and validation of a scale to measure advertising disengagementS Tripathi, V Jain, J Pandey, A Merchant, A AmbikaJournal of Advertising Research 62 (1), 3-17, 2022

5-) Family and store choice-a conceptual frameworkS Tripathi, PK Sinha

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