Sanjeev Varshney

Sanjeev Varshney

Xavier Labour Relations Institute in India - Jamshedpur / India
Business & Management / Marketing
AD Scientific Index ID: 4541757
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person_outline Sanjeev Varshney's MOST POPULAR ARTICLES
1-) Social media content strategy for sport clubs to drive fan engagementB Annamalai, M Yoshida, S Varshney, AA Pathak, P VenugopalJournal of retailing and consumer services 62, 102648, 20211322021
2-) Luxury Goods Consumption: A Conceptual Framework Based on Literature Review.A Ghosh, S VarshneySouth Asian Journal of Management 20 (2), 20131252013
3-) Social media WOM: Definition, consequences and inter-relationshipsA Ghosh, S Varshney, P VenugopalManagement and Labour Studies 39 (3), 293-308, 2014602014
4-) The emergence of virtual influencers: a shift in the influencer marketing paradigmA Jhawar, P Kumar, S VarshneyYoung Consumers 24 (4), 468-484, 2023612023
5-) A multistage behavioural and temporal analysis of CPV in RMS Dorai, S VarshneyJournal of Business & Industrial Marketing 27 (5), 403-411, 2012542012