Sanjeev Verma

Sanjeev Verma

National Institute of Industrial Engineering NITIE - Mumbai / India
Engineering & Technology / Industrial & Manufacturing Engineering
AD Scientific Index ID: 2004163
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person_outline Sanjeev Verma's MOST POPULAR ARTICLES
1-) Artificial Intelligence in Marketing: Systematic Review and Future Research DirectionsS Verma, R Sharma, S Deb, D MaitraInternational Journal of Information Management Data Insights (Elsevier), 20201472020
2-) Personalization in Personalized Marketing: Trends and Way ForwardS Chandra, S Verma, W Lim, S Kumar, N DonthuPsychology and Marketing 39, 1529-1562, 20224372022
3-) Past, Present and Future of Electronic Word of Mouth (EWOM)S Verma, N YadavJournal of Interactive Marketing 53, 111-128, 20214062021
4-) Alexa, what do we know about conversational commerce? Insights from a systematic literature reviewWM Lim, S Kumar, S Verma, R ChaturvediPsychology & Marketing 39 (6), 1129-1155, 20221952022
5-) Past, Present and Future of Virtual TourismS Verma, L Warrior, B Brajesh, S MehtaInternational Journal of Information Management Data Insights 2 (2), 20221662022