Sanjoy Ghose

Sanjoy Ghose

University of Wisconsin Milwaukee - Milwaukee / United States
Business & Management / Marketing
AD Scientific Index ID: 1366779
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person_outline Sanjoy Ghose's MOST POPULAR ARTICLES
1-) Interactive functions and their impacts on the appeal of Internet presence sites.S Ghose, W DouJournal of Advertising research 38 (2), 29-43, 19989121998
2-) Segmenting consumers based on the benefits and risks of Internet shoppingA Bhatnagar, S GhoseJournal of Business Research 57 (12), 1352-1360, 20045802004
3-) Reciprocal spillover effects: A strategic benefit of brand extensionsS Balachander, S GhoseJournal of Marketing 67 (1), 4-13, 20035802003
4-) A latent class segmentation analysis of e-shoppersA Bhatnagar, S GhoseJournal of business research 57 (7), 758-767, 20045682004
5-) Typology of online shoppersAK Kau, YE Tang, S GhoseJournal of consumer marketing 20 (2), 139-156, 20035302003