Sanmitra Sarkar

Sanmitra Sarkar

IBM Corporation - New York / United States
Business & Management / Marketing
AD Scientific Index ID: 5270931
person_outline Sanmitra Sarkar's MOST POPULAR ARTICLES
1-) Brand co-creation through triadic stakeholder participation: A conceptual framework based on literature review European Business Review 31 (5), 585-609, 2019
2-) Brand co-creation through participation of organization, consumers, and suppliers: an empirical validation Journal of Product & Brand Management 30 (8), 1094-1114, 2021
3-) Role and perspective of suppliers in brand co-creation: An exploratory study Benchmarking: An International Journal 30 (7), 2330-2350, 2023
4-) Harley-Davidson HD Connect: Reviving Brand Image Through Co-creation SAGE Publications: SAGE Business Cases Originals, 2022
5-) Impact Of Work From Home On Deviant Workplace Behaviour In Educational Institutes During Covid 19: A Conceptual StudyM Roy, A Mandal, S SarkarJournal of Positive School Psychology 6 (3), 7757-7769, 20222022