Sanuwar Rashid

Sanuwar Rashid

Auburn University - Auburn / United States
Business & Management / Marketing
AD Scientific Index ID: 5541764
person_outline Sanuwar Rashid's MOST POPULAR ARTICLES
1-) National survey of pharmacy-based immunization services Vaccine 36 (37), 5657-5664, 2018
2-) Are consumers willing to go the extra mile for fair trade products made in a developing country? A comparison with made in USA products at different prices Journal of Retailing and Consumer Services 41, 201-210, 2018
3-) Weakening the effect of unfavorable country of origin: A process-and parameter-associated theoretical framework Journal of Global Marketing 30 (2), 87-98, 2017
4-) Do consumers react differently to sweatshop allegations on luxury and non-luxury brands? A brand entitativity-based account Journal of Fashion Marketing and Management: An International Journal 23 (1 …, 2019
5-) Study on the scope and opportunities of category management for aligning the supplier-retailer business strategy South Asian Journal of Management 18 (4), 62, 2011