Sara El-Deeb

Sara El-Deeb

German University in Cairo - Cairo / Egypt
Engineering & Technology / Computer Science
AD Scientific Index ID: 5005074
الجامعة الألمانية بالقاهرة
person_outline Sara El-Deeb's MOST POPULAR ARTICLES
1-) Cash on delivery as a determinant of E-commerce growth in emerging markets S Hamed, S El-Deeb Journal of Global Marketing 33 (4), 242-265, 2020 212020
2-) The metaverse era: leveraging augmented reality in the creation of novel customer experienceSGM Habil, S El-Deeb, N El-BassiounyManagement & Sustainability: An Arab Review, 202372023
3-) AI-Based Recommendation Systems: The Ultimate Solution for Market Prediction and TargetingN Habil, Sandra, El-Deeb, Sara, El-BassiounyThe Palgrave Handbook of Interactive Marketing, 683 - 704, 202372023
4-) Exploring mixed reality: Enhancing consumer interactionRS Nasr, S El-DeebConfronting Security and Privacy Challenges in Digital Marketing, 234-251, 202392023
5-) A fuzzy set analysis of the determinants of intention to adapt and pro-environmental behaviourS El-Deeb, M Correia, C RichterInternational Journal of Sociology and Social Policy 41 (7/8), 786-804, 202192021