Sara Rosengren

Sara Rosengren

Stockholm School of Economics - Stockholm / Sweden
Economics & Econometrics / Economics
AD Scientific Index ID: 1125799
Handelshögskolan i Stockholm
person_outline Sara Rosengren's MOST POPULAR ARTICLES
1-) MarketingP Baines, C Fill, S RosengrenOxford University Press, 20175172017
2-) Advertising “like a girl”: Toward a better understanding of “femvertising” and its effectsN Åkestam, S Rosengren, M DahlenPsychology & Marketing 34 (8), 795-806, 20174302017
3-) Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessmentM Söderlund, S RosengrenJournal of retailing and consumer services 14 (2), 123-136, 20073542007
4-) If advertising won\'t die, what will it be? Toward a working definition of advertisingM Dahlen, S RosengrenJournal of Advertising 45 (3), 334-345, 20163322016
5-) Optimal marknadskommunikationM Dahlén, F LangeLiber, 20093202009