Sarah Fisher Gardial

Sarah Fisher Gardial

University of Iowa - Iowa City / United States
Business & Management / Marketing
AD Scientific Index ID: 1400434
person_outline Sarah Fisher Gardial's MOST POPULAR ARTICLES
1-) Exploring the phenomenon of customers' desired value change in a business-to-business context Journal of marketing 66 (4), 102-117, 2002
2-) Customer value change in industrial marketing relationships: A call for new strategies and research Industrial marketing management 26 (2), 163-175, 1997
3-) Comparing consumers' recall of prepurchase and postpurchase product evaluation experiences Journal of consumer research 20 (4), 548-560, 1994
4-) French versus American consumers’ attachment of value to a product in a common consumption context: a cross-national comparison Journal of the Academy of Marketing Science 32 (4), 437-460, 2004
5-) French versus American consumers’ attachment of value to a product in a common consumption context: a cross-national comparisonJW Overby, SF Gardial, RB WoodruffJournal of the Academy of Marketing Science 32 (4), 437-460, 20042662004