Sarah Moore

Sarah Moore

University of Alberta - Edmonton / Canada
Business & Management / Marketing
AD Scientific Index ID: 658232
person_outline Sarah Moore's MOST POPULAR ARTICLES
1-) Some things are better left unsaid: how word of mouth influences the storytellerSG MooreJournal of Consumer Research 38 (6), 1140-1154, 20122742012
2-) Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and ReactionsSG MooreJournal of Consumer Research 42 (1), 30-44, 20152322015
3-) (I\'m) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm InteractionsG Packard, SG Moore, B McFerranJournal of Marketing Research 55 (4), 541-555, 20181842018
4-) How Online Word‐of‐Mouth Impacts ReceiversSG Moore, KC LafreniereConsumer Psychology Review 3, 34-59, 20201272020
5-) Wine for the Table: Self-Construal, Group Size, and Choice for Self and OthersEC Wu, SG Moore, GJ FitzsimonsJournal of Consumer Research 46 (3), 508-527, 20191162019