Sarah Wilner

Sarah Wilner

Wilfrid Laurier University - Waterloo / Canada
Business & Management / Marketing
AD Scientific Index ID: 790805
person_outline Sarah Wilner's MOST POPULAR ARTICLES
1-) Networked narratives: Understanding word-of-mouth marketing in online communitiesRV Kozinets, K De Valck, AC Wojnicki, SJS WilnerJournal of marketing 74 (2), 71-89, 201032532010
2-) Doing design thinking: Conceptual review, synthesis, and research agendaP Micheli, SJS Wilner, SH Bhatti, M Mura, MB BeverlandJournal of Product Innovation Management 36 (2), 124-148, 20193692019
3-) Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterityMB Beverland, SJS Wilner, P MicheliJournal of the Academy of Marketing Science 43 (5), 589-609, 20152002015
4-) The politicization of objects: Meaning and materiality in the US cannabis marketAD Huff, A Humphreys, SJS WilnerJournal of Consumer Research 48 (1), 22-50, 2021812021
5-) Objects of desire: The role of product design in revising contested cultural meaningsSJS Wilner, AD HuffJournal of Marketing Management 33 (3-4), 244-271, 2017572017