Sarika Ahlluwalia

Sarika Ahlluwalia

Gitarattan International Business School - Delhi / India
Business & Management / Marketing
AD Scientific Index ID: 4714026
गिटारटन इंटरनेशनल बिजनेस स्कूल
person_outline Sarika Ahlluwalia's MOST POPULAR ARTICLES
1-) Consumers’ demographics as predictors of their perception of online advertising: are they still relevant in the e-landscape? S Ahlluwalia, S Singh Global Business Review, 0972150919897429, 2020 42020
2-) Comparing perceptions of different e-advertising formatsS Singh, S AhlluwaliaIndian Journal of Marketing 47 (9), 49-65, 201752017
3-) Media Consumption Habits of Youth (A Case Study of the State of Haryana, India)DPW MannAvailable at SSRN 1621440, 201042010
4-) Unboxing the black Box: demystifying the impact of consumers’ psychological motivations on their perception of online advertisingS Singh, S AhlluwaliaVision 28 (3), 374-385, 202422024
5-) E-advertising: a conceptual framework of opportunities offered, and challenges posed to the consumersS Ahlluwalia, S SinghInternational Journal of Business Excellence 26 (1), 1-19, 202212022