Saskia Jacob

Karlsruhe Institute of Technology - Karlsruhe / Germany

Business & Management / Marketing

AD Scientific Index ID: 5272439

Karlsruhe Institute of Technology

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Saskia Jacob's MOST POPULAR ARTICLES

1-) Brand presentation order in voice shopping: Understanding the effects of sequential product presentationI Halbauer, S Jacob, M KlarmannJournal of Retailing 98 (4), 759-778, 202212022

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