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Satyam
Indian Institute of Management Ranchi - Ranchi / India
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AD Scientific Index ID: 5600796
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Satyam's MOST POPULAR ARTICLES
1-)
Exploring channel conflict in an emerging economy: the small retailer’s perspectiveSatyam, RK Aithal, H MauryaInternational Journal of Retail & Distribution Management 45 (10), 1061-1078, 2017232017
2-)
Resilience of an evolved retail agglomeration: case of rural periodic markets in emerging economiesSatyam, R Aithal, D PradhanInternational Journal of Retail & Distribution Management 50 (11), 1395-1411., 202292022
3-)
Reimagining an experiential learning exercise in times of crisis: Lessons learned and a proposed frameworkSatyam, RK AithalJournal of Marketing Education 44 (2), 191-202, 202292022
4-)
Reflections from a periodic market in rural indiaSatyam, R AithalBottom of the pyramid marketing: Making, shaping and developing BoP markets …, 201842018
5-)
Distribution challenges in emerging markets: Evaluating alternate distribution strategies for FMCG firms in rural IndiaRK Aithal, Satyam, H MauryaStrategic Marketing Issues in Emerging Markets, 201842018
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