Saumya Singh

Saumya Singh

Indian Institute of Technology (Indian School of Mines) Dhanbad - Dhanbad / India
Business & Management / Marketing
AD Scientific Index ID: 480080
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person_outline Saumya Singh's MOST POPULAR ARTICLES
1-) Visual communication and consumer-brand relationship on social networking sites-uses & gratifications theory perspectiveF Kujur, S SinghJournal of theoretical and applied electronic commerce research 15 (1), 30-47, 20201922020
2-) Engaging customers through online participation in social networking sitesF Kujur, S SinghAsia Pacific Management Review 22 (1), 16-24, 20171882017
3-) Green banking for environmental management: A paradigm shiftK Tara, S Singh, R KumarCurrent World Environment 10 (3), 1029-1038, 20151312015
4-) Social media as an upcoming tool for political marketing effectivenessM Safiullah, P Pathak, S Singh, A AnshulAsia Pacific Management Review 22 (1), 10-15, 20171352017
5-) Social media activities and its influence on customer-brand relationship: an empirical study of apparel retailers’ activity in IndiaS Sharma, S Singh, F Kujur, G DasJournal of Theoretical and Applied Electronic Commerce Research 16 (4), 602-617, 20201332020