Savitha Nair

Savitha Nair

GRG School of Management Studies - Tamil Nadu / India
Business & Management / Marketing
AD Scientific Index ID: 4667352
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person_outline Savitha Nair's MOST POPULAR ARTICLES
1-) Consumer preference towards mobile phones: An empirical analysisNNN Savitha Nair, R KarthikaIJAR 2 (12), 343-347, 2016102016
2-) Measuring Digital Marketing Performance: Key Performance Indicators and MetricsS NairJournal of Management (JOM), 201882018
3-) Consumer ethnocentrism: A comparison between generations X and YS Nair, KN DhivyaSouth Asian Journal of Marketing & Management Research 7 (3), 21-31, 201782017
4-) EWOM in international tourism: A literature review.S Nair, NA HarshavardhiniPrerana: Journal of Management Thought & Practice 12 (1), 202022020
5-) Women personal care products and rural market penetration: Rural health marketing implicationsS Nair, DM Kumar, P Kumar, P Sachdeva, M SemwalInternational Journal of Health Sciences, 4794-4811, 202212022