Sawanah Mumin

Sawanah Mumin

Universiti Malaysia Sabah - Kota Kinabalu / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 5271740
University Malaysia Sabah UMS
person_outline Sawanah Mumin's MOST POPULAR ARTICLES
1-) Store-related factors contributing to offline private label brands purchase intention among Gen Y customersSB Mumin, PI GraceAsian Journal of Business Research 11 (1), 61, 202142021
2-) Gen Y\'s Attitude, Perception, Preference, and Intention towards Private Label Brands (PLBs)S Mumin, PI GraceJournal of Marketing Advances and Practices 4 (2), 20222022
3-) Factors Contributing to Gen Y Attitudes Towards Using Private Label Brands in Kota Kinabalu SabahS Mumin, PI GraceInternational Borneo Business Conference (IBBC) 2020/2021, 20212021