Sayan Gupta

Sayan Gupta

Indian Institute of Management Indore - Indore / India
Business & Management / Marketing
AD Scientific Index ID: 5270745
भारतीय प्रबंधन संस्थान इंदौर
person_outline Sayan Gupta's MOST POPULAR ARTICLES
1-) Brand actions and financial consequences: a review of key findings and directions for future researchV Swaminathan, S Gupta, KL Keller, D LehmannJournal of the Academy of Marketing Science, 1-26, 2022212022
2-) The Darker Side of Social Media Influencer Marketing for Brands and Their EcosystemS Gupta, MR EdunuriCorporate Cancel Culture and Brand Boycotts, 137-174, 20242024