Schögel Marcus

Schögel Marcus

Universität Saint Gallen - St. Gallen / Switzerland
Business & Management / Marketing
AD Scientific Index ID: 1084147
University of Saint Gallen
person_outline Schögel Marcus's MOST POPULAR ARTICLES
1-) Integrating bricks with clicks: retailer-level and channel-level outcomes of online–offline channel integrationD Herhausen, J Binder, M Schoegel, A HerrmannJournal of retailing 91 (2), 309-325, 20157522015
2-) Detecting, preventing, and mitigating online firestorms in brand communitiesD Herhausen, S Ludwig, D Grewal, J Wulf, M SchoegelJournal of Marketing 83 (3), 1-21, 20191832019
3-) Mehrkanalsysteme in der DistributionM SchögelSpringer-Verlag, 20131382013
4-) Face forward: How employees’ digital presence on service websites affects customer perceptions of website and employee service qualityD Herhausen, O Emrich, D Grewal, P Kipfelsberger, M SchoegelJournal of Marketing Research 57 (5), 917-936, 2020862020
5-) Distributionsmanagement: Das Management der AbsatzkanäleM SchögelVahlen, 2012822012