Scott A Wright

Scott A Wright

Providence College - Providence / United States
Business & Management / Marketing
AD Scientific Index ID: 1454500
person_outline Scott A Wright's MOST POPULAR ARTICLES
1-) The rising tide of artificial intelligence and business automation: Developing an ethical frameworkSA Wright, AE SchultzBusiness Horizons 61 (6), 823-832, 20181442018
2-) Attributes versus benefits: The role of construal levels and appeal type on the persuasiveness of marketing messagesJMC Hernandez, SA Wright, F Ferminiano RodriguesJournal of Advertising 44 (3), 243-253, 20151172015
3-) Reinvestigating the endorser by product matchup hypothesis in advertisingSA WrightJournal of Advertising 45 (1), 26-32, 2016712016
4-) Construal-level mind-sets and the perceived validity of marketing claimsS Wright, C Manolis, D Brown, X Guo, J Dinsmore, CYP Chiu, FR KardesMarketing Letters 23, 253-261, 2012802012
5-) If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effectSA Wright, JM da Costa Hernandez, A Sundar, J Dinsmore, FR KardesInternational Journal of Research in Marketing 30 (2), 197-198, 2013702013