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Scott Cowley
AD Scientific Index 2024
Business & Management / Marketing
Western Michigan University - Kalamazoo / United States
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Scott Cowley's MOST POPULAR ARTICLES
1-)
The state of digital marketing in academia: An examination of marketing curriculum’s response to digital disruptionR Langan, S Cowley, C NguyenJournal of Marketing Education 41 (1), 32-46, 20191422019
2-)
Industry Certifications in Digital Marketing and Media Education: An Examination of Perceptions and Use Among EducatorsS Cowley, W Humphrey Jr, C MuñozJournal of marketing education 43 (2), 189-203, 2021342021
3-)
Online product review impact: The relative effects of review credibility and Review RelevanceAG Mumuni, K O’Reilly, A MacMillan, S Cowley, B KelleyJournal of Internet Commerce 19 (2), 153-191, 2020302020
4-)
The buzzfeed marketing challenge: An integrative social media experienceSW CowleyMarketing Education Review 27 (2), 109-114, 2017212017
5-)
The YouTube SEO Project: Teaching search engine optimization through videoS CowleyMarketing Education Review 30 (2), 125-131, 2020172020
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