Scott Cowley

Scott Cowley

Western Michigan University - Kalamazoo / United States
Business & Management / Marketing
AD Scientific Index ID: 5162683
person_outline Scott Cowley's MOST POPULAR ARTICLES
1-) The state of digital marketing in academia: An examination of marketing curriculum’s response to digital disruptionR Langan, S Cowley, C NguyenJournal of Marketing Education 41 (1), 32-46, 20191422019
2-) Industry Certifications in Digital Marketing and Media Education: An Examination of Perceptions and Use Among EducatorsS Cowley, W Humphrey Jr, C MuñozJournal of marketing education 43 (2), 189-203, 2021342021
3-) Online product review impact: The relative effects of review credibility and Review RelevanceAG Mumuni, K O’Reilly, A MacMillan, S Cowley, B KelleyJournal of Internet Commerce 19 (2), 153-191, 2020302020
4-) The buzzfeed marketing challenge: An integrative social media experienceSW CowleyMarketing Education Review 27 (2), 109-114, 2017232017
5-) The YouTube SEO Project: Teaching search engine optimization through videoS CowleyMarketing Education Review 30 (2), 125-131, 2020212020