Scott Houghton

Scott Houghton

Northumbria University - Newcastle upon Tyne / United Kingdom
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5543811
person_outline Scott Houghton's MOST POPULAR ARTICLES
1-) Comparing the Twitter posting of British gambling operators and gambling affiliates: A summative content analysisS Houghton, A McNeil, M Hogg, M MossInternational Gambling Studies 19 (2), 312-326, 2019392019
2-) Affiliate marketing of sports betting–a cause for concern?S Houghton, M Moss, E CaseyInternational Gambling Studies 20 (2), 240-245, 2020232020
3-) Comparing football bettors\' response to social media marketing differing in bet complexity and account type–An experimental studyS Houghton, M MossJournal of Behavioral Addictions 10 (3), 388-395, 202192021
4-) Frequent gamblers’ perceptions of the role of gambling marketing in their behaviour: An interpretative phenomenological analysisS Houghton, G Punton, E Casey, A McNeill, M MossPlos one 18 (6), e0287393, 202372023
5-) Assessing the bets advertised on Twitter by gambling operators and gambling affiliates–an observational study incorporating simulation data to measure bet successSPB Houghton, M MossInternational Gambling Studies 23 (2), 225-238, 202352023