Seema Singh

Seema Singh

Maharshi Dayanand University - Rohtak / India
Business & Management / Marketing
AD Scientific Index ID: 5271524
महर्षि दयानंद विश्वविद्यालय
person_outline Seema Singh's MOST POPULAR ARTICLES
1-) Consumers’ demographics as predictors of their perception of online advertising: are they still relevant in the e-landscape?S Singh, S AhlluwaliaGlobal Business Review, 0972150919897429, 20207*2020
2-) Factors Influencing Purchase Intention of Rural Consumers for Green FMCG ProductsS Singh, SrishtiThe IUP Journal of Marketing Management 22 (2), 119-136, 2023
3-) Elucidating the moderating role of personality traits in probing the linkage between digital entrepreneurship characteristics and perceived opportunitiesR Singh, A Dwivedi, S Gupta, S Singh, S SinghJournal of Global Entrepreneurship Research 12 (1), 175-188, 2022
4-) Comparing perceptions of different e-advertising formatsS Singh, S AhlluwaliaIndian Journal of Marketing 47 (9), 49-65, 2017
5-) Unboxing the black Box: demystifying the impact of consumers’ psychological motivations on their perception of online advertisingS Singh, S AhlluwaliaVision 28 (3), 374-385, 202422024