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Seigyoung Auh
AD Scientific Index 2024
Business & Management / Marketing
Arizona State University - Tempe / United States
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Seigyoung Auh's MOST POPULAR ARTICLES
1-)
Co-production and customer loyalty in financial servicesS Auh, SJ Bell, CS McLeod, E ShihJournal of retailing 83 (3), 359-370, 200712922007
2-)
Balancing exploration and exploitation: The moderating role of competitive intensityS Auh, B MengucJournal of business research 58 (12), 1652-1661, 200511152005
3-)
Creating a firm-level dynamic capability through capitalizing on market orientation and innovativenessB Menguc, S AuhJournal of the academy of marketing science 34 (1), 63-73, 200610382006
4-)
Customer relationship dynamics: service quality and customer loyalty in the context of varying levels of customer expertise and switching costsSJ Bell, S Auh, K SmalleyJournal of the Academy of Marketing Science 33 (2), 169-183, 20058542005
5-)
The interactive effect of internal and external factors on a proactive environmental strategy and its influence on a firm\'s performanceB Menguc, S Auh, L OzanneJournal of business ethics 94, 279-298, 20105432010
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