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Sekar Raju
Iowa State University - Ames / United States
Business & Management / Marketing
AD Scientific Index ID: 1420085
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Sekar Raju's MOST POPULAR ARTICLES
1-)
The effect of brand commitment on the evaluation of nonpreferred brands: A disconfirmation processS Raju, HR Unnava, NV MontgomeryJournal of Consumer Research 35 (5), 851-863, 20091212009
2-)
The moderating effect of brand commitment on the evaluation of competitive brandsS Raju, HR Unnava, NV MontgomeryJournal of Advertising 38 (2), 21-36, 2009932009
3-)
When good consumers turn bad: Psychological contract breach in committed brand relationshipsNV Montgomery, S Raju, KK Desai, HR UnnavaJournal of Consumer Psychology 28 (3), 437-449, 2018782018
4-)
Marketing healthful eating to children: the effectiveness of incentives, pledges, and competitionsS Raju, P Rajagopal, TJ GilbrideJournal of Marketing 74 (3), 93-106, 2010802010
5-)
Outcomes of national community organization cardiovascular prevention programs for high-risk womenAC Villablanca, S Arline, J Lewis, S Raju, S Sanders, S CarrowJournal of cardiovascular translational research 2, 306-320, 2009592009
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