Selcan Kara

Selcan Kara

University of Massachusetts Dartmouth - North Dartmouth / United States
Business & Management / Marketing
AD Scientific Index ID: 5218358
person_outline Selcan Kara's MOST POPULAR ARTICLES
1-) An international investigation of opinion leadership and social mediaD Akdevelioglu, S KaraJournal of Research in Interactive Marketing 14 (1), 71-88, 2020682020
2-) My brand identity lies in the brand name: personified suggestive brand namesS Kara, K Gunasti, WT RossJournal of Brand Management 27, 607-621, 2020292020
3-) We share; we connect: How shared brand consumption influences relational brand connectionsS Kara, AJ Vredeveld, WT Ross JrPsychology & Marketing 35 (5), 325-340, 2018222018
4-) Is it the ‘alpha’or the ‘numeric’?: Consumers’ evaluation of letter versus number changes in alphanumeric brand namesS Kara, K Gunasti, WT RossJournal of Brand Management 22, 515-533, 2015202015
5-) Effects of search, experience and credence attributes versus suggestive brand names on product evaluationsK Gunasti, S Kara, WT Ross, JrEuropean Journal of Marketing 54 (12), 2020152020