Selin A Malkoc

Selin A Malkoc

Ohio State University - Columbus / United States
Business & Management / Marketing
AD Scientific Index ID: 879990
person_outline Selin A Malkoc's MOST POPULAR ARTICLES
1-) Discounting time and time discounting: Subjective time perception and intertemporal preferencesG Zauberman, BK Kim, SA Malkoc, JR BettmanJournal of Marketing Research 46 (4), 543-556, 20097472009
2-) Choosing here and now versus there and later: The moderating role of psychological distance on assortment size preferencesJK Goodman, SA MalkocJournal of Consumer Research 39 (4), 751-768, 20122162012
3-) Unstuck from the concrete: Carryover effects of abstract mindsets in intertemporal preferencesSA Malkoc, G Zauberman, JR BettmanOrganizational Behavior and Human Decision Processes 113 (2), 112-126, 20101882010
4-) Deferring versus expediting consumption: The effect of outcome concreteness on sensitivity to time horizonSA Malkoc, G ZaubermanJournal of Marketing Research 43 (4), 618-627, 20061922006
5-) Embedding brands within media content: The impact of message, media, and consumer characteristics on placement efficacyN Bhatnagar, L Aksoy, SA MalkocThe psychology of entertainment media, 110-127, 20031782003