Semila Fernandes

Semila Fernandes

Symbiosis Institute of Business and Management SIBM Pune - / India
Business & Management / Marketing
AD Scientific Index ID: 4667377
सहजीवन संस्थान व्यवसाय और प्रबंधन SIBM पुणे
person_outline Semila Fernandes's MOST POPULAR ARTICLES
1-) Automation in recruitment: a new frontier P Gupta, SF Fernandes, M Jain Journal of Information Technology Teaching Cases 8 (1), 1-8, 2018 462018
2-) Analysing the impact of COVID-19 on Over-the-Top media platforms in IndiaNM Divya Madnani, Dr. Semila FernandesInternational Journal of Pervasive Computing and Communications 16 (4), 1 - 19, 202072*2020
3-) Measuring the Impact of Online Reviews on Consumer Purchase Decisions–a Scale Development StudyS Fernandes, R Panda, V VG, BN Swar, P ShiJournal of Retailing and Consumer Services 68, 2022702022
4-) Measurement of factors influencing online shopper buying decisions: A scale development and validationYS Semila Fenelly Fernandes *, V.G. Venkatesh *, Rajesh PandaJournal of Retailing and Consumer Services 59 (March 2021, 102394), 1-11, 202171*2021
5-) Influence of social reference groups on consumer buying behavior: A reviewS Fernandes, R PandaJournal of management research 19 (2), 131-142, 2019602019