Semona Pillay

Semona Pillay

University of Johannesburg - Johannesburg / South Africa
Business & Management / Marketing
AD Scientific Index ID: 5294705
Universiteit van Johannesburg
person_outline Semona Pillay's MOST POPULAR ARTICLES
1-) The influence of electronic word-of-mouth adoption on brand love amongst Generation Z consumers Acta Commercii 21 (1), 1-11, 2021
2-) The future is female: femvertising and attitude formation towards beauty brands Journal of Contemporary Management 17 (2), 102-125, 2020
3-) The influence of vlogging communities on brand image and loyalty The Retail and Marketing Review 15 (2), 15-28, 2019
4-) The Influence of Artificial Intelligence On Online Apparel Shoppers Repurchase Intention Using Technology Readiness Acceptance Model (TRAM) 2022 INTERNATIONAL BUSINESS CONFERENCE, 1988, 2022
5-) Exploring the Influence of Vlogging Communities on Brand Loyalty for Colour Cosmetic Products PQDT-Global, 2017