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Seo Young Myaeng
Northwestern University - Evanston / United States
Business & Management / Marketing
AD Scientific Index ID: 5217995
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Seo Young Myaeng's MOST POPULAR ARTICLES
1-)
Presence of Meaning in Life Improves Response to Others’ Self-PromotionYE Huh, I Scopelliti, SY MyaengAdvances in Consumer Research 48, 480-481, 202012020
2-)
What’s Mine Makes Me an Expert: Psychological Ownership Increases Advice Giving by Inflating Subjective ExpertiseSY Myaeng, J TeenyAdvances in Consumer Research 51, 20232023
3-)
Word-of-Mouth Marketing Can Backfire for Luxury Products: Diminished Feelings of Uniqueness Lower Luxury Product AttitudesSY Myaeng, J TeenyAdvances in Consumer Research 50, 129-130, 20222022
4-)
Word-of-Mouth Marketing Can Backfire for Luxury Products: Diminished Feelings of Uniqueness Lower Luxury Product AttitudesSY Myaeng, J TeenySociety for Consumer Psychology, 20222022
5-)
Self-Promotion, Social Comparison, and Meaning in LifeYE Huh, I Scopelliti, SY MyaengMarketing Science Conference, 20192019
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