Serdar Yayla

Serdar Yayla

Rutgers The State University of New Jersey - New Brunswick / United States
Business & Management / Marketing
AD Scientific Index ID: 5270749
Rutgers University
person_outline Serdar Yayla's MOST POPULAR ARTICLES
1-) The role of market orientation, relational capital, and internationalization speed in foreign market exit and re-entry decisions under turbulent conditionsS Yayla, S Yeniyurt, C Uslay, E CavusgilInternational Business Review 27 (6), 1105-1115, 20181222018
2-) The impact of demographic similarity on customers in a service settingE Cavusgil, S Yayla, OC Kutlubay, S YeniyurtJournal of Business Research 139, 145-160, 2022152022
3-) The impact of COVID-19 on online product reviewsOC Kutlubay, M Cicek, S YaylaJournal of Product & Brand Management 32 (1), 1-13, 202392023
4-) Once upon a time in a foreign market: The role of cultural distance in the economic performance of multilateral non-equity partnershipsS Yayla, OC Kutlubay, M Cicek, S YeniyurtInternational Business Review 32 (4), 102139, 202392023
5-) The Rutgers Business School General Impact Index for Business JournalsS Yayla, O Kutlubay, S YeniyurtRutgers Business Review 1 (1), 201642016