Serena Rovai

Serena Rovai

Excelia Business School - La Rochelle / France
Business & Management / Marketing
AD Scientific Index ID: 4771695
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person_outline Serena Rovai's MOST POPULAR ARTICLES
1-) Exploring customers\' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspectiveW Ozuem, S Ranfagni, M Willis, S Rovai, K HowellPsychology & Marketing 38 (9), 1440-1459, 2021
2-) Digitalisation, luxury fashion and “Chineseness”: The influence of the Chinese context for luxury brands and the online luxury consumers experience S Rovai Journal of Global Fashion Marketing 9 (2), 116-128, 2018 222018
3-) Luxury the Chinese way: The emergence of a new competitive scenario S Rovai Springer, 2016 192016
4-) Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theoryW Ozuem, M Willis, K Howell, S Ranfagni, S RovaiInternet Research 34 (3), 784-809, 2024
5-) The local embeddedness of foreign campuses: The case of Tongji University in FlorenceN Bellini, C Pasquinelli, S Rovai, S TaniJournal of Studies in International Education 20 (4), 371-385, 2016